Trayvon Martin’s final night began with a convenience store run, a quick trip for candy and something to drink. It ended in a confrontation with a neighborhood watch volunteer, a shot fired, the 17-year-old dead on the street, reported The Associated Press.
It might have been expected to end there -- the
violent deaths of Black teenagers have rarely drawn even fleeting attention.
But the killing of this baby-faced, hoodie-wearing,
unarmed youth at the hands of a stranger still reverberates 10 years later -- in
protest, in partisanship, in racial reckoning and reactionary response, in
social justice and social media.
“It was the thing that broke everybody, all at the
same time,” said Nailah Summers-Polite, co-director of Dream Defenders, an
organization founded in Florida during the protests following Martin’s death.
“We’re the Trayvon Martin generation, we are the
people who were moved into action because of it.”
It happened on Feb. 26, 2012. Martin was visiting
his father in a gated community in Sanford, Florida, a suburb of Orlando.
Walking on the way back from the store, he was eyed by George Zimmerman, then
28, a member of the community’s neighborhood watch.
The initial police report said Zimmerman called
authorities to report a suspicious person, a guy who, he said, “looks like he’s
up to no good.” When Zimmerman said he was following the man, a dispatcher
said, “We don’t need you to do that.” But armed with a gun, Zimmerman got out
of his car.
In the confrontation that followed, Zimmerman would
tell authorities, Martin attacked him, forcing him to use his gun to save
himself. Zimmerman was allowed to go free.
From the start, Martin’s parents, Sybrina Fulton and
Tracy Martin, were outraged. They questioned Zimmerman’s account. Had their son
had been profiled as “suspicious” merely because he was Black? Zimmerman’s
family was adamant that their son and brother, who identified as Hispanic, was
not racist.
As media attention picked up in early March, others
joined in, first locally and then far beyond.
For many Black people, the idea that Trayvon had
been profiled because of his race hit a nerve, echoing their own experiences in
all walks of life. In his death they saw their own vulnerabilities.
“It felt like, `Oh, wow, I can’t walk down the
street, even in the realm of my everyday life, normal happenings, that could
have easily been me,’” said Jonel Edwards, another co-director of Dream
Defenders.
It was especially jarring in 2012, when the occupant
of the White House was Barack Obama, the country’s first Black president. His
election had some insisting that America had turned a real corner in its
troubled racial story; even many skeptics thought there had been progress.
And yet, Martin was dead. The United States “had
elected a Black president and had a Black attorney general, and they are still
killing us and not even arresting the killer ... we all saw our kids were still
vulnerable,” said the Rev. Al Sharpton, who early on met with Martin’s family
and their attorney Ben Crump as they worked to draw more attention to his
death.
For years, police killings of Black people -- like
Amadou Diallo in 1999, Sean Bell in 2006 and Ramarley Graham, just weeks before
Martin’s death -- had caused outrage. But Zimmerman “was not law enforcement,”
said Jenner Furst, co-director of the documentary, “Rest in Power: The Trayvon
Martin Story.”
“This person did not have a badge,” he said. “This
person had not been trained how to operate a firearm in the case of an
emergency and not been trained in conflict management, had no skills for
determining who is and who isn’t the risk.”
Said Sharpton: “I think the fact that it wasn’t a
real police officer made it even more egregious” that authorities didn’t take
action. “Here is a wanna-be security guard ... There’s no reason for reluctance
here.”
As word spread of Martin’s death, many looking to
speak out turned to the digital space. Social media had already shown its
potential as a platform for protest, and now the trend went into hyperdrive.
Kevin Cunningham, then a 31-year-old graduate of
Howard University’s law school who was working as a social media consultant for
a Muslim organization, had been intrigued by the power of social media since he
saw the role it played in the 2011 Egyptian revolution. He posted a petition on
Change.org calling for Zimmerman’s prosecution, and it soon had about 10,000
signatures.
That number increased exponentially when he turned
the petition over to Martin’s parents, who made a personal plea for support for
Zimmerman’s prosecution. Celebrities on social media encouraged people to sign.
In the end, more than 2.2 million people signed on to the petition.
“It was the right place and time as far as that
adoption of social media and just sort of the right egregious case that was
able to touch people’s hearts,” Cunningham said.
While Zimmerman set up a site to seek donations to
help his defense, his online detractors were many. Social media brought
together multitudes for protests like the Million Hoodie March, as well as
countless celebrities and everyday folk who posted images of themselves wearing
hoodies with the hashtag, “I am Trayvon Martin.”
Among them: LeBron James, then playing with the
Miami Heat, who posted an image of him and his teammates wearing hoodies, their
heads bowed.
Obama himself was drawn into the furor, framing it
in terms no other president could.
“I can only imagine what these parents are going
through. And when I think about this boy, I think about my own kids,” Obama
said.
“If I had a son, he’d look like Trayvon.”
Six weeks after the shooting, Zimmerman was charged
with second-degree murder; he would be acquitted the next year. But the ferment
unleashed by Trayvon Martin’s death did not stop.
The verdict inspired a Facebook post written by
Alicia Garza, a hashtag created by Patrisse Cullors and a social media strategy
spearheaded by Ayo Tometi -- and the result was Black Lives Matter, a movement
to combat racism and racial violence against Black communities.
And many of the same demonstrators incensed by
Martin’s killing took to the streets to protest the death of Michael Brown, 18
and unarmed, killed by a police officer in Ferguson, Missouri, in August 2014,
just weeks after Eric Garner, also unarmed, was killed by police in New York
City.
“The moment of Trayvon Martin really opened our
eyes,” said Edwards, of Dream Defenders, adding “there was much more of a
general consciousness that had started in 2012 that then erupted in 2014.”
Then the 2020 death of George Floyd, killed by
Minneapolis police, brought out a wide range of people around the country and
the world.
“When the George Floyd tragedy happened, we all saw
what played out with Trayvon,” film director Furst said. “And so many people
said, never again, this cannot happen that way again.”
But that public anger also inspired a reaction.
There have been those who took exception to Obama’s words of affinity to
Martin, and saw the protests as anti-police chaos and disorder.
Others acknowledge that Martin’s death and its
aftermath changed the country, but question whether the change was even
remotely sufficient.
Sharpton, while disappointed that there has not been
more federal legislation put into place, said a “cultural change” has happened.
He pointed to the case of Ahmaud Arbery, the
25-year-old Black man chased and killed in 2020 by three white men who saw him
running in their Georgia neighborhood. The shooter in that case also claimed
self-defense, but an almost entirely white jury found them all guilty.
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