For the league itself, 2018 was a success. Television
ratings were up five percent,
with a per game average of 15.8 million viewers.
Several players did continue to protest police brutality and
racial inequality during the National Anthem, but on-field activism didn’t
define the season. At the same time, activism did continue on in the NFL, reported The Takeaway.
A group known as the Players Coalition, founded by
Philadelphia Eagles safety Malcolm Jenkins and former Arizona Cardinals
wide receiver Anquan Boldin, has pushed the league to donate money towards issues
including criminal justice reform and education equity. In 2017, the NFL
made a deal with the coalition to donate $89 million to social justice
causes over the course of seven years.
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