For the league itself, 2018 was a success. Television ratings were up five percent, with a per game average of 15.8 million viewers.
Several players did continue to protest police brutality and racial inequality during the National Anthem, but on-field activism didn’t define the season. At the same time, activism did continue on in the NFL, reported The Takeaway.
A group known as the Players Coalition, founded by Philadelphia Eagles safety Malcolm Jenkins and former Arizona Cardinals wide receiver Anquan Boldin, has pushed the league to donate money towards issues including criminal justice reform and education equity. In 2017, the NFL made a deal with the coalition to donate $89 million to social justice causes over the course of seven years.To read more CLICK HERE
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